Case Studies
Launching an Enterprise Innovation Ecosystem
I led the internal launch of a new enterprise innovation ecosystem designed to centralize how ideas are submitted, developed, and shared across the organization. Before this initiative, innovation efforts were fragmented—teams generated strong concepts, but there was no unified process for intake, prototyping, or publishing completed work. The new system introduced a central hub for idea submission, asset discovery, progress tracking, and final publishing, paired with a governed environment for AI‑driven prototyping. Together, these solutions created a seamless lifecycle: ideas entered through the hub, moved into the prototyping environment when technical development was needed, and returned to the hub for organization‑wide reuse.
To drive adoption, I developed clear messaging, tailored communication for different teams, and step‑by‑step onboarding instructions that made it easy for employees to get started. I also coordinated a live demo session and produced supporting materials to help teams understand how the ecosystem fit into their workflows. The launch delivered immediate value by reducing duplication, increasing visibility into in‑progress work, and giving employees a consistent process for moving ideas from concept to completion. This project highlights my ability to translate complex systems into clear narratives, align cross‑functional teams, and execute structured go‑to‑market plans for internal technology solutions.
Launching a Proprietary AI Accelerator for Enterprise Scale
As the product marketer leading the launch of a new proprietary AI accelerator, I owned the complete go‑to‑market motion, from strategic messaging and positioning to content development and internal enablement. The accelerator unified the full AI lifecycle for enterprises, bringing together business prioritization, rapid development, and automated governance into a single operating model.
I translated a complex, multi‑pillar technical framework into a clear, compelling value narrative that addressed core enterprise challenges such as fragmented tools, slow delivery cycles, and governance risk. I created all customer‑facing and internal assets, including product decks, one‑pagers, sales flyers, and education materials, ensuring consistent storytelling across product, engineering, sales, and leadership.
My work articulated the accelerator’s differentiators — objective prioritization scoring, democratized creation through low‑code and pro‑code workflows, tool‑agnostic Git integrations, and continuous governance monitoring — and equipped internal teams to confidently position it as a strategic enabler for organizations seeking to scale AI responsibly and efficiently.
Trade Show Booth – Strategy, Execution & Engagement
For a major industry trade show, I led the end-to-end planning and execution of our company’s booth experience. This included coordinating cross-functional teams across marketing, sales, and creative, managing vendor relationships, and developing a content strategy that aligned with our brand goals. I created a pre-show outreach plan, designed interactive booth materials, and implemented a lead capture system that fed directly into our CRM. The result: a 132% increase in qualified leads compared to the previous year, stronger brand visibility, and actionable post-event insights that informed future event strategy.
TESTIMONIALs
Marketing Director, Apex Systems
Marketing Director, Apex Systems
Marketing Director, Apex Systems
Jess is such a pleasure to work with! A true self-starter with a strategic mindset, she brings vision to every project and makes them stronger. She’s excellent at brainstorming ideas and bringing a holistic perspective that elevates the work and the team.
As a marketing professional, she strengthens brand presence, positions the organi
Jess is such a pleasure to work with! A true self-starter with a strategic mindset, she brings vision to every project and makes them stronger. She’s excellent at brainstorming ideas and bringing a holistic perspective that elevates the work and the team.
As a marketing professional, she strengthens brand presence, positions the organization strategically in the market, and ensures stakeholders remain aligned with clear, consistent messaging. Her ability to navigate challenges ensures projects stay aligned and deliverables are met every time.
Dependable and supportive, Jess is the type of team player everyone wants on their team! With her creativity, technical writing talent, and positive energy, she proves invaluable to any organization.
Product Marketer, Apex Systems
Marketing Director, Apex Systems
Marketing Director, Apex Systems
I’ve had the opportunity to work alongside Jess on the Product Marketing team at Apex Systems, which falls within the broader Business Development group. Jess plays a key role in supporting our AI, Data, Customer Experience, Enterprise Platforms, and Application Development and Modernization groups. She helps create marketing strategies
I’ve had the opportunity to work alongside Jess on the Product Marketing team at Apex Systems, which falls within the broader Business Development group. Jess plays a key role in supporting our AI, Data, Customer Experience, Enterprise Platforms, and Application Development and Modernization groups. She helps create marketing strategies and materials that make it easier for our teams to connect with clients globally and drive results.
Jess has a real talent for embedding herself into cross-functional teams, quickly understanding their goals, challenges, and dynamics. She doesn’t just collaborate, she becomes part of the team, helping uncover what’s needed to move the needle. Her ability to connect the dots and deliver practical, creative solutions makes her an invaluable partner in driving results.
If you're looking for someone who blends deep domain expertise with sharp marketing instincts and a collaborative spirit, she is it.
Director of Marketing, Alchemco
Marketing Director, Apex Systems
Director of Marketing, Alchemco
Jess is the kind of marketing strategist you don’t come across often—the kind you fight to keep on your team. She didn’t just do her job at Alchemco; she owned it. Every project, every challenge, every last-minute pivot—she handled it all with precision, creativity, and an almost unfair level of talent.
Jess has that rare mix of strategi
Jess is the kind of marketing strategist you don’t come across often—the kind you fight to keep on your team. She didn’t just do her job at Alchemco; she owned it. Every project, every challenge, every last-minute pivot—she handled it all with precision, creativity, and an almost unfair level of talent.
Jess has that rare mix of strategic thinking and executional firepower. She sees the big picture, connects the dots, and then actually makes things happen (which, let’s be honest, is where most people fall flat). Whether it was fine-tuning messaging, optimizing campaigns, or keeping marketing operations running like a machine, she crushed it every time.
I could hand her something complex, vague, or straight-up chaotic, and she’d not only figure it out but deliver something better than I imagined. No babysitting, no hand-holding—just results. She made my job as Director of Marketing easier, and I’d bring her onto my team again in a heartbeat.
If you get the chance to work with Jess, take it. She’s a game-changer.